Kind of an interesting read from the May issue of Milwaukee's Small Business Times on The Business of Summerfest.
With close to one million Summerfest attendees, vendors find it to be a perfect venue to showcase and test new product offerings. The article estimates that the total economic impact Summerfest has on Milwaukee reaches roughly $110 million annually.
Curious to learn more about Summerfest? Here is the publications' posting on Summerfest by the Numbers.
See you in 20 days and 21 hours!