Thursday, December 02, 2010
Profitable Summerfest Looks to 2012
As the experiment has not even begun, we find that Summerfest has already decided to close on Monday during the festival run in 2012. In 2011, July 4th falls on a Monday. The Summerfest management said that it made sense to close that day because Monday's are already bad, and the 4th makes it worse. To my surprise, I found an announcement that in 2012 Summerfest will be closed on Monday during that festival run as well. I wonder if they will back down on that decision if it backfires this year?