Milwaukee Verge Festival will surely draw an "alternative rock" crowd. With AFI and Weezer headlining the festival, and many other alternative acts booked, this could easily draw thousands of fans to the Summerfest grounds.
Riversplash is no more, and that opened the door for another Milwaukee festival. June 4-5 is the weekend to head to lake. The configuration of which stages are to be used has yet to be determined. Verge festival is a great way to attract younger music fans to the Summerfest grounds.